Oscar Eide Lupins Tee

Lupins Tee 

A celebration of one of Central Otago’s most beautiful contradictions. This tee features an original photo taken on the Crown Range with a vintage RB67 film camera, capturing the iconic lupins that blanket our landscapes every spring and summer.

Here’s the thing… lupins are actually weeds. They’re invasive, they spread like crazy, and they’re a nightmare for our native ecosystems. But there’s no denying they’re absolutely stunning when they’re in full bloom across the high country.

This tee is our way of highlighting that contradiction, the beauty and the problem all at once. Sometimes the things that look the best aren’t always what’s best for the land.

Made in New Zealand on premium cotton, because we believe in keeping production local and quality high.

Wear it as a conversation starter, a reminder of home, or just because you love the colours of a Central Otago summer.